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The 4 People Who Taught Me Everything About Performance Marketing in 2025
Last week, while reviewing a campaign for a D2C brand, I realized, performance marketing isn’t just about numbers.It’s about people….
Learn how to scale your eCommerce business profitably with Facebook Ads in 2025
We started working on this client in June 2025, where we started the campaigns with a very low budget to…
How the Pygmalion Effect Can Transform Your Team
Do You Truly Believe in Your Team’s Potential? (A Lesson from the Avengers & the Pygmalion Effect) Why do some…
Mastering Effective Reporting: The Minto Pyramid Framework and BLUF Approach
Clear and concise communication is an essential skill in today’s fast-paced business world. Whether you’re preparing reports, emails, or presentations,…
Capitalizing on Indian Tourism: A Digital Marketer’s Guide
As a digital marketer, I see the “World Welcomes Indian Tourists” initiative as a game-changer. Indian travelers are exploring international…
Sad Strategy on Emailers opt-in. Is this Ethical? Should be Optional or Compulsory?
In most of the services you sign up, have email opt-in mentioned somewhere in the fine print of their T&C…