Shantanu Sharma
a results-focused digital architect with 9+ years of experience delivering high-impact paid media campaigns across the US, UK, and APAC markets.
- 8 + Years of Experience
- 30 + Completed Projects
About Me
With over 9+ years in digital marketing, I specialize in crafting high-impact performance strategies that drive scalable growth for global brands. I bring a deep understanding of paid media ecosystems, audience intelligence, and digital analytics to deliver campaigns that don’t just perform — they convert.
My work spans multiple verticals including SaaS, eCommerce, finance, education, and B2B tech. I’ve led cross-functional digital teams, managed multi-million dollar ad budgets, and consistently optimized performance across Google Ads, Meta, LinkedIn, and programmatic channels. Whether it’s launching into new markets or scaling mature campaigns, I deliver actionable insights and measurable results.
What I Do
Professional Skills
Digital Strategy
Strong ability to develop and implement comprehensive digital strategies that align with business goals, ensuring a seamless integration of paid, organic, and owned marketing efforts.
Data Analysis & Analytics
Strong ability to interpret data from tools like Google Analytics, Facebook Ads Manager, and other performance tracking tools to optimize campaigns and derive actionable insights.
Paid Media Campaigns
Expertise in managing and optimizing paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter, and more.
Conversion Rate Optimization (CRO)
Skills in optimizing landing pages, funnels, and user experiences to increase conversions, making the most of the traffic driven to a website or app.
Marketing Automation
Experience with automation tools (e.g., HubSpot, Marketo, or Salesforce) to streamline marketing workflows, nurture leads, and improve efficiency.
Customer Segmentation
Skill in segmenting audiences based on data to create targeted campaigns that resonate with specific groups, improving relevance and performance.
Testimonials
Shantanu is a highly-driven and tenacious individual who has a good understanding of the programs he manages and responds promptly. I have worked with Shantanu on multiple projects and he always comes up with innovative campaign ideas to optimize our budgets to the maximum. He is a reliable, dedicated, ambitious, result-driven, and thoughtful individual and a great friend. If you need someone reliable to deliver under pressure, no slip-ups, just results - I recommend Shantanu.
Divita Joshi
Shantanu worked me in managing the performance marketing activities of one of our key clients. His understanding of the digital domain and the sheer passion that he brings to the table is commendable. He is a great asset to any team and I wish him all the success!
Loveleen Kaur
had pleasure working with Shantanu when he was heading Havas Media performance marketing account for us at Stashfin. He is a great analytical professional with hands-on knowledge of google adwords, DV 360, facebook meta ads, other social media ad platforms, firebase, google analytics, etc. He helped us reduce the customer acquisition cost of all our campaigns and launched a few digital-only brand campaigns, which gave us incredible growth. I wish him all the best for future endeavors. I would also love to hire him in my team in coming future.
Prateek Pathak
Latest Blog
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How the Pygmalion Effect Can Transform Your Team
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